Diddy is King
Posted on Aug 14, 2008 under Diddy, Fashion | No Comment
Diddy knows that he’s going to have a lot of raised eyebrows directed at him by calling his latest men’s fragrance I Am King but he doesn’t care. If you had industry sources estimating that the new scent will bring in $100 million for you, will you care? Diddy says “I Am King is a statement about all men. We are all descendents of royalty — and if we carry ourselves and respect ourselves in that manner and believe in ourselves, then we are all kings…It has nothing to do with being arrogant. I Am King is not a statement about myself — I Am King is about every man who is going to go and buy the fragrance.” The fragrance is coming out as a Macy’ exclusive in December and will be out for wide distribution by February. And for the ladies, I Am Queen will be out in Fall 2009.
