Diddy knows that he’s going to have a lot of raised eyebrows directed at him by calling his latest men’s fragrance I Am King but he doesn’t care. If you had industry sources estimating that the new scent will bring in $100 million for you, will you care? Diddy says “I Am King is a statement about all men. We are all descendents of royalty — and if we carry ourselves and respect ourselves in that manner and believe in ourselves, then we are all kings…It has nothing to do with being arrogant. I Am King is not a statement about myself — I Am King is about every man who is going to go and buy the fragrance.” The fragrance is coming out as a Macy’ exclusive in December and will be out for wide distribution by February. And for the ladies, I Am Queen will be out in Fall 2009.

Amy Winehouse must have gotten just a little more crack happy these days as a new report from the UK says that Wino’s hubby Blake Fielder-Civil has been told that he may be getting out of jail by December 30 of this year if he stays clean. Good luck with that. Blake may even be let out next month for a weekend visit if he behaves himself and stays drug free. Again I say good luck with that. However, some people are still hoping that there will be no Wino reunion. Blake’s mom has supposedly pleaded with him to not go home to Amy. She says “We’re hoping that his probation officer will advise him to stay with us. If he’s linked with drugs on his weekend visit he will lose the right to come out early.”